Coronavirus: Description video
Watch the video “Understanding the Impact of COVID-19 on Ticket Sales and Gift Revenue” and like it!
Orchestras across North America are experiencing unprecedented revenue impact from the COVID-19 crisis. The League of American Orchestra's partnership with TRG Arts seeks to help define and understand this impact and help shed light on areas for recovery. For example, across the aggregated data set of North American organizations participating in the Benchmark, the number of donations from lapsed patrons grew by 93% in 2020 vs. 2019. Is your organization investing enough in reactivation plans and welcome back strategies?
In this session, The League of American Orchestras and TRG Arts will share the latest insights and demonstrate how you can use the Benchmark to inform your strategic and campaign planning.
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