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UNICEF East Asia & Pacific’s #ChefsChallenge

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Chefs across East Asia and the Pacific have been busy in their kitchens preparing simple, nutritious, tasty meals from fresh, locally available foods and broadcasting themselves through social media to millions across the region.

As part of UNICEF East Asia & Pacific’s #ChefsChallenge, they have been using their channels to inspire young people to try cooking healthy meals while confined at home during the COVID-19 pandemic. The response has been tremendous, with 600,000 people engaging with the videos – from likes and shares to discussions about how to reduce the bitterness of ‘ampalaya’ (bitter gourd).

The Chefs Challenge was initiated by UNICEF in direct response to the COVID-19 pandemic. But this is not a short-term project.

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